Facebook Advertising Basics



Facebook offers powerful and unique ways to show your adverts to the people who are most likely to care about your business.


With adverts, you can:

• Reach people based on location, age, gender, interests and much more.
• Use tools to understand how they're performing and make them even better.




Create adverts based on your business goals



You can reach your goals by reaching the right people. The adverts we offer are designed to help you get the best possible response from the people who see your advert.

Whether you want to get more people in your shop, on your website, installing your app, liking or commenting on your Page and more, we'll help you to create adverts that make your goals a reality.

Tell us who should see your advert



    When you run an advert, just choose the traits of the audience that should see your adverts.
    You can reach your audience by:

    • Location
    • Demographics (age, gender and more)
    • Interests (activities, hobbies and more)
    • What they buy online and offline
    • Many other categories

    Choosing your audience with such reach, accuracy and affordability is what makes Facebook an incredible place to advertise.

Create high-quality adverts with impact



We'll help you to create your Facebook advert, and even include tips for clear writing and choosing the best photos – so your advert has impact right from the start.

See the details of your advert performance


You'll get regular updates from Facebook on how your adverts perform – such as how many people have seen your advert and how many engaged with it. And to make your adverts better based on how people respond, we'll give you key details on advert performance and tools to make edits even after your adverts are published.

Have a look at the reporting tools you can use to see details of your advert performance.